Creating an event step by step
A walkthrough of the event creation wizard — details, tickets, seating and your first publish.
Events are created with a short wizard that collects everything needed for a public event page. New events start as drafts — nothing is visible to buyers until you publish.
The four steps
- 1
Event details
Title, slug (the URL handle), description and a cover image — the hero visual used everywhere.
- 2
Date & location
Start/end date and time, plus the venue or address. For online events, describe access in the description.
- 3
Tickets & products
Define ticket types, optional add-on products, and toggle assigned seating if buyers should pick exact seats.
- 4
Review & create
Check the summary and create. You land on the event’s own dashboard as a draft.
Good to know
After creation, tickets and products are managed on the event dashboard’s Tickets page — so that step only appears when creating a new event.
After creation
- Refine tickets and pricing on the Tickets page.
- Design the public page under Storefront.
- Build the seat map under Seating (if enabled).
- Publish when ready.
Can I change things after publishing?
Yes — most details stay editable. See Editing an event after creation.
Why is publishing blocked?
Usually missing pricing or an unfinished seat map. See Why can’t I publish my event?
Related articles
Creating & managing ticket types
Ticket types are what buyers choose at checkout. Learn how to create and manage them.
Event statuses explained
What draft, published, live, ended and cancelled mean — and what buyers can do in each state.
Why can’t I publish my event?
Publishing runs validation checks. Here’s every reason it can be blocked and exactly how to fix each one.