Part 1: The stage, so people know where they are
A buyer choosing between two seats is really asking one question: what will I see from there. The stage answers it.
For concert promoters
Ticketing for concerts and live music
On-sale day, the seated balcony, the standing floor, and a queue at the door that has to move.
Verimly handles a concert end to end: tiered on-sale pricing from Early Bird through to door price, a seat map for the seated part of the room and a standing zone for the floor, checkout with iDEAL and the other methods European buyers expect, and the POS app for walk-ups and QR check-in on the night. Everything runs on your own domain under your own branding, and the audience stays yours.
What you are looking at
The numbers on the screen above mark the parts that do the work. Here is what each one is.
Part 2: The standing floor as its own zone
Not every part of a music venue has chairs. The floor becomes a zone with its own price per ticket type, and it draws from the same availability as the seats.
Part 3: Balcony and tiers priced apart
Early Bird in the balcony and Early Bird on the floor are different numbers. The grid makes that a normal thing to set rather than a workaround.
Part 4: Production holds, marked properly
Desk positions, guest seats, a row behind a speaker stack. Block them and they stay visible on the map but out of sale everywhere.
Part 5: One room, saved for next time
Promoters who come back to the same venue draw it once. The layout becomes a template; only the pricing changes from show to show.
In practice
Tiers that open and close on their own
Each ticket type carries its own sales window. Early Bird closes on a date you set and Standard takes over without anyone touching anything at midnight. When a tier sells out it goes quiet on the storefront rather than sitting there disappointing people, and the next one is already the price on the page.
- Every tier carries its own quantity and its own maximum per order.
- A presale runs as an unlisted event, reachable by link and invisible to search, until you announce it.
A room that has both seats and a floor
Most music venues are not one thing. Draw the seated tiers as sections in the seat map, model the standing floor as its own zone, and price each ticket type differently in each. A buyer picks an exact seat in the balcony or a place on the floor, and both come out of the same availability.
On-sale day, watched live
The live view shows visitors moving from browsing to cart to checkout while the announcement is still going out, with paid orders and revenue from the last half hour beside it. If the first ten minutes are quiet you find out in the first ten minutes.
The door on a busy night
Walk-ups are normal at a concert and so is a friend forwarding a screenshot. The POS app sells at the entrance from the same stock as the website, and a QR code that has already been scanned fails the second time, visibly, while the person is still in front of you.
Merch in the same order
Sell a shirt or a poster as an add-on in the ticket flow. It rides along in the same checkout, the same confirmation and the same payout, instead of becoming a second system to reconcile at the end of the tour.
Getting it running
What you actually do, in order, the first time.
- 01
Create the show
Date, venue, artwork and the description your audience will actually read.
- 02
Build the tiers
Early Bird, Standard, Door — each with its window, its quantity and its cap.
- 03
Draw the room, if it has seats
Sections for the seated tiers, a zone for the floor, prices in the grid.
- 04
Announce, then watch it
Publish, send the announcement, and keep the live view open while it lands.
At a glance
| Pricing tiers | Early Bird, Standard, Door — each with its own sale window |
|---|---|
| Room | Seated zones, standing zones, or both, in one map |
| On-sale | Scheduled sales start and end per ticket type |
| Presales | An unlisted event, open to anyone with the link |
| Caps | Maximum per order, set per ticket type |
| Door | Walk-up sales and QR scanning from the same phone |
| Merch | Add-ons sold alongside tickets in one order |
| Payouts | To your own account, on your schedule |
Questions, answered
Can I run a presale before the general on-sale?
Yes. Create a presale ticket type with its own sales window, and keep the event unlisted so only people with the link can reach it until you are ready to announce it.
Can I cap how many tickets one person buys?
Yes. Each ticket type has its own maximum per order.
Can I sell a seated balcony and a standing floor together?
Yes. Draw the balcony as seated sections and the floor as its own zone in the same map. Both sell from one availability pool.
What happens if the show is cancelled?
Cancel the event from its dashboard and issue refunds from the orders. Refunds, including partial ones, sync back automatically so your reporting stays correct, and the cancellation email goes out in your branding.
Can I sell merchandise with the ticket?
Yes. Add-ons are bought in the same flow as the ticket, so they arrive in one order, one confirmation and one payout.
Does a door sale reduce what is left online?
Yes. Door and online sales come out of one pool, so the last tickets disappear from the website the moment they sell at the entrance.
Keep reading
- Ticketing for festivals and multi-day eventsDay tickets, weekend passes, camping, parking, and four gates that all need to scan at once.
- Ticketing for club nightsA queue in the cold, a phone with a cracked screen, and a door that has to keep moving.
- Ticketing for theatres and performing artsThe same auditorium, twenty performances, and a box office that has to agree with the website.
See it for a specific kind of event
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