Part 1: The funnel, as it happens
Browsing, in cart, at checkout. Three numbers that tell you whether the problem is that nobody came or that nobody finished.
Numbers
Live sales and the storefront funnel
On-sale day, you want to know whether it is working right now, not tomorrow morning.
The live view shows where every active visitor is in the purchase journey — browsing, in cart, or at checkout — refreshing every few seconds, alongside paid orders and revenue from the last thirty minutes and a ranking of which events are selling today. The workspace dashboard holds the longer view: revenue, paid orders, tickets sold, what is coming up, and the latest orders.
What you are looking at
The numbers on the screen above mark the parts that do the work. Here is what each one is.
Part 2: Paid in the last thirty minutes
Orders and revenue in a window short enough to react to. An on-sale either has momentum or it does not, and you can see which within minutes.
Part 3: Activity, one line at a time
Who is looking at what, and where they came from, as it happens. A completed sale arrives with its own quiet marker so you notice it without watching.
Part 4: Selling today
Your events ranked by paid tickets today, so a night that is quietly running away with it is visible without opening every event.
Part 5: A sound you can switch on
Optional audio for a completed sale. On a launch you can put the screen down and still know it is working.
In practice
A funnel, not a number
A single "visitors today" figure cannot tell you what to do. Three stages can. If people are browsing but never reach a cart, the event page is not convincing. If carts never reach checkout, the price or the ticket choice is wrong. If checkouts never complete, look at payment methods.
- The stage counts come from real storefront sessions, not from a sampled analytics estimate.
- The same funnel is recorded for later, so an on-sale can be reviewed after the fact.
Carts that were left behind are kept
When a buyer picks tickets and leaves, the cart is recorded against their session with what was in it. That turns an invisible loss into something you can count, and tells you whether the drop-off is one event or all of them.
Door sales are in the same numbers
Everything sold at the entrance lands in the same dashboard as everything sold online, as it happens. There is no end-of-night import and no moment where the two disagree, so the figure you quote to a promoter is the figure.
The longer view, when the rush is over
The workspace dashboard holds gross revenue, paid orders, tickets sold and events created over the last thirty days, what is coming up, and the most recent orders. Customer records and order history sit alongside it, so you can answer a question about one buyer without leaving the product.
Getting it running
What you actually do, in order, the first time.
- 01
Publish the event
Tracking starts with the first visitor. There is nothing to install.
- 02
Open the live view on announcement day
Keep it on a second screen while you send the announcement.
- 03
Watch which stage stalls
The three-stage funnel tells you where to look before the day is over.
- 04
Review afterwards
Orders, customers and abandoned carts are all kept, so the next on-sale starts better informed.
At a glance
| Refresh | Every few seconds, without reloading the page |
|---|---|
| Active window | Visitors seen in the last 15 minutes |
| Sales window | Paid orders and revenue from the last 30 minutes |
| Funnel stages | Browsing, in cart, at checkout |
| Ranking | Events ordered by paid tickets today |
| Abandoned carts | Recorded per session, with what was in them |
| Dashboard | Gross revenue, paid orders, tickets sold, coming up, latest orders |
| Sources | Online and door sales in the same figures |
Questions, answered
How live is live?
The active visitor view refreshes every few seconds, and paid orders appear as they are confirmed. The window for "active" is the last fifteen minutes.
Do I have to install an analytics script?
No. The funnel is built from your own storefront sessions. If you also want Google Analytics or a Meta pixel on your storefront, both can be added from workspace settings.
Does this count door sales?
Yes. POS sales land in the same dashboard as online sales, in the same moment.
Can I see what was in an abandoned cart?
Yes. Abandoned carts are listed with the tickets they held, so you can tell whether the problem is a price, an event or the checkout itself.
Can my team see this without seeing everything else?
Yes. Analytics is its own permission, so someone can read the numbers without reaching payouts or settings.
Is there a sound for a sale?
There is, and it is off by default. On a launch it means you can look away from the screen and still know it is working.
Keep reading
- Orders, refunds and customer recordsMost of the work happens after the sale, and it is the part most tools leave to a spreadsheet.
- Door sales and QR check-inYour door crew needs a phone, not rented hardware and a separate contract.
- Team access, roles and door staffThe person scanning tickets at the door does not need to see your bank details.
See it for a specific kind of event
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No subscription, no setup fee, nothing to cancel. Build the whole thing, and decide at the end whether to publish it.