Breakdowns & filters
Slice your analytics by event, time range and dimension to answer specific questions.
Top-line numbers tell you how things are going; breakdowns and filters tell you why. Use them to drill from a total into the detail that explains it.
- 1
Filter by event
Focus on a single event to study it in isolation, or compare across events.
- 2
Filter by time range
Zoom into a launch week, the final run-up, or the whole campaign.
- 3
Break down by dimension
Split totals by ticket type, time, or source/channel to see what’s driving them.
Questions breakdowns answer
Is revenue from a few premium tickets or lots of cheap ones?
Break down by ticket type.
Did the email actually drive sales?
Filter to that window and look at the spike.
Which channel is worth more effort?
Break down by source (set up tracking pixels first).
Tip
Change one thing at a time — event or time range — then read the result, so you know what caused a change.