Analytics overview
A guide to the metrics in your Analytics section — what each one means and how to act on it.
The Analytics section turns your sales and traffic into a picture you can act on. Here’s how to read the key metrics.
| Metric | What it tells you |
|---|---|
| Revenue | How much money your sales generated — watch the trend, not just the total. |
| Tickets sold | Volume of tickets issued — compare against revenue to understand your mix. |
| Traffic | Visitors to your storefront and event pages. |
| Conversion | The share of visitors who buy — the bridge between traffic and revenue. |
Reading trends
- Compare like with like — an event at the same point in its sales cycle, not calendar date.
- Watch for inflection points — jumps usually follow an announcement or price change.
- Mind the tail — many events sell in two bursts, with a quiet middle.
From numbers to decisions
| Pattern | What to do |
|---|---|
| Great traffic, weak conversion | Revisit price, page clarity, or steps to buy. |
| Weak traffic, good conversion | Invest in promotion — your page already sells. |
| A tier outperforming | Consider expanding it; re-price or retire the laggards. |
Related articles
Breakdowns & filters
Slice your analytics by event, time range and dimension to answer specific questions.
The live event dashboard
On event day, watch check-ins and activity in real time so you can run the door with confidence.
Tracking sales & revenue per ticket type
See how each ticket type and product is performing in real time.