Understanding customer profiles

Verimly builds a profile for each buyer automatically, so you can see repeat customers and their history.

Every buyer becomes a customer profile in your workspace, built automatically from their orders. It’s how you recognize repeat buyers and understand your audience over time.

Good to know

Open Customers from the sidebar. Each profile shows contact details, order history, and whether the buyer is new or returning.

Why profiles are useful

  • Spot your regulars — returning buyers are your most valuable audience.
  • Understand reach — how much of your audience is new vs returning.
  • Support faster — a buyer’s full history at a glance.

Tip

Profiles are the person-centric view; Orders is the transaction-centric view. Use profiles to serve your audience better — recognizing regulars, resolving issues — not to spam.