Selling add-on products
Offer merch, parking, meal passes and other extras to raise your average order value.
Products are extras buyers can add alongside tickets — merchandise, parking, meal vouchers, workshop upgrades. A simple way to increase revenue per attendee.
Tip
Use a ticket type for anything that grants entry; use a product for anything that isn’t entry but is bought at the same time.
Ideas that work
- Merch bundles — pair a shirt with the ticket at a small discount.
- Parking — sell a limited number of spots so you don’t oversell.
- Fast-track / early entry — a low-cost perk many happily pay for.
- Meal or drink passes — pre-sell catering to plan quantities.
Products show during checkout as optional add-ons. Buyers choose quantities and everything settles into a single order and payment. Track per-item performance under Orders and Analytics.
Heads up
For physical items, state upfront whether buyers collect at the door or you ship — and use quantity limits so you don’t promise stock you don’t have.