The Complete Event Marketing Checklist
Great events don’t sell themselves — they sell because someone ran a deliberate campaign. The good news is that campaign is repeatable. Here’s what to do and when.
Get the foundations right first
Marketing amplifies whatever you point it at. A complete event page, set tiers, tested checkout and connected payments come before any promotion.
6–8 weeks out: build anticipation
- Tease the announcement without revealing everything.
- Prepare assets: cover images, social graphics, a paste-anywhere description.
- Line up partners who’ll share to their audiences.
- Set up tracking so you can measure channels later.
4–6 weeks out: presale
- Open an unlisted presale to your list and past attendees.
- Give a genuine reason to buy now — best price, first pick of seats.
Launch day: make it a moment
- Announce at a specific time, teased in advance.
- Share direct event links everywhere — not your homepage.
- Email your full list with the event link front and center.
- Activate partners to share the same day.
The quiet middle & final week
- 1
Keep momentum
Share social proof, retarget visitors, and reveal new information in stages.
- 2
Close hard
A “last chance” email, scarcity reminders, and a final price step for the second sales peak.
- 3
Don’t stop on event day
A “buy here” QR sign captures walk-ups; smooth check-in keeps the line moving.
“There’s no single trick that fills an event — there’s a timeline, executed consistently, that turns a good event into a sold-out one.”
Run the play with the right tools
Presale links, direct event URLs, analytics by channel and walk-up POS — all in Verimly.
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